The essence of an Ashworth image is beauty and soul with photographer Kevan Ashworth’s
personal lens as the starting point. Clearly Kevan sees the world through rose coloured glasses;
where there is beauty – he enhances it, if beauty is absent - he visually peels back the layers to
find it. Then when his vision comes in view, he raises the camera to his eye and trains the lens
on his subject. This is the moment when a professional image is created and the end result sets
him apart from his competition.
Clients often inspect their final images and turn to look out the window at the subject in
amazement. They usually can’t articulate it, but they know that Ashworth has captured the soul
of their product. The colours are move vivid than meets the average eye capturing a story that
the market wants to buy.
Ashworth believes that too much retouching and computer manipulation is an excuse for lack
of technical expertise. He started out in photography when cameras needed to be loaded and
film needed to be developed. His career has seen him serving professional photographers at his
photofinishing lab and working as a photographer.
Kevan considered to be a well-rounded photographer who is comfortable shooting in many
photographic genre, but his clients are top-heavy in the resort, tourism, golf and aerial markets.